Trent Poltronetti Joins IPextreme as Vice President of Marketing

Experienced Technology Marketer Will Drive Business at
Trusted Supplier of Semiconductor IP Sub-Systems

CAMPBELL, CA - November 01, 2004 – Up-and-coming semiconductor intellectual property (IP) sub-system supplier, IPextreme, has hired experienced technology marketer Trent Poltronetti to be their Vice President of Marketing. Trent will report directly to IPextreme's President and CEO Warren Savage and join the executive team that also includes industry veteran Vice President of Sales, Paul Giordano.

Trent has been helping high tech companies get to market since the late 80s. Before joining IPextreme, Trent was key in establishing Synchronicity Inc as the leading supplier of semiconductor design collaboration and IP reuse software, by accelerating their sales cycle, repackaging their products and generally building awareness. Through the mid 90's, Trent held a similar role at microprocessor licensing leader ARM plc, ramping up much of their marketing from startup to the worldwide team that led up to their IPO. Prior to joining ARM, Trent was part of an investment banking team at a technology brokerage that helped ARM secure early funding. Trent has computer a Computer Engineering Degree and MBA from the University of Manitoba.

Warren Savage, IPextreme President and CEO commented, "We are pleased that Trent is joining IPextreme. His IP marketing experience, knowledge and contacts will round out our executive team and his pragmatic approach will raise awareness and generate demand for our products. With the recent launch of our XBlue 1200 Bluetooth solution and strong market interest in our Nexus Partner Program, which productizes IP such as the Infineon C166™ and Tricore™ microprocessor cores, the time is right for us to increase our marketing capability."

About IPextreme Inc.
IPextreme helps designers reliably complete ever more complex integrated circuits by providing on-chip subsystems combining hardware and software packaged in a complete, easy-to-use, EDA-tool-neutral format. We consolidate proven designs through a collaborative formal development process focused on rapidly delivering a high quality result. For almost a decade our team has been helping large semiconductor companies to package, commercialize and support their intellectual property (IP), and this forms the basis of our product portfolio. IPextreme has offices in Campbell, California and Munich, Germany. www.ip-extreme.com.

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