IPextreme Names Semiconductor Industry Veteran Rick Tomihiro as Vice President of Marketing

CAMPBELL, California – June 6, 2008 – IPextreme® Inc, the company bringing famous IP (intellectual property) to system-on-chip (SoC) designers worldwide, today announced that it has named Rick Tomihiro as vice president of marketing, reporting directly to CEO and president Warren Savage.  In his new position, he will be responsible for all corporate, technology and product marketing strategies.

“In the last 12 years, Rick has led semiconductor IP marketing teams for companies such as Synopsys, IPCore and Mentor Graphics,” said Warren Savage. “His wealth of experience and depth of knowledge will be invaluable as we continue to grow IPextreme.”

Mr. Tomihiro brings nearly 30 years of semiconductor design, product and strategic marketing expertise to IPextreme, including extensive experience working with companies in the Asia Pacific region.   Immediately prior to joining IPextreme, he was director of marketing at Mentor Graphics Corp., with responsibility for all marketing and business development activities for Mentor Graphics’ Semiconductor IP Division.  Before that, he was vice president of marketing and U.S. sales at design services company IPCore Technologies, having previously served for more than eight years as senior director of marketing in the Semiconductor IP Group at Synopsys, Inc.  Mr. Tomihiro has also been director of marketing at NexGen Technologies, Inc., and marketing manager at Chips and Technologies, Inc.

Before entering the marketing field, Mr. Tomihiro held a number of design engineering positions, including that of engineering manager at Chips and Technologies, senior design engineer at Tandem Computers, Inc., and design engineer at STC Computer Research. He holds a B.S. in electrical engineering from San Jose State University.

“I am very excited to join the IPextreme management team.  I have been marketing and selling IP for the past 12 years and I believe that IPextreme’s unique business of packaging, validating, delivering and supporting industry standard, production-proven semiconductor intellectual property (SIP) from the world’s largest integrated device manufacturers (IDMs) provides a huge value to SoC designers and will enable IPextreme to rapidly grow and succeed in the very competitive SIP market.”

About IPextreme Inc.
IPextreme licenses famous semiconductor IP (intellectual property) and methodologies developed by large semiconductor companies to chip designers worldwide. These production-proven IP products serve both broad horizontal markets and specific verticals such as consumer and automotive, and are provided in a process-independent and EDA-neutral format for easy use by the widest range of customers. With a decade of experience in developing, packaging, licensing and supporting IP, IPextreme offers a complete business solution that allows semiconductor companies to strategically leverage their internal IP portfolio and expand overall revenue. The company has offices in Campbell, California; Munich, Germany; and Tokyo, Japan with representatives in China, India, Israel, Korea and Taiwan. For additional information, please visit www.ip-extreme.com.

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