IPextreme Adds New Representative in China: S2C

CAMPBELL, California – May 27, 2008 – IPextreme® Inc, the company bringing famous IP (intellectual property) to system-on-chip (SoC) designers worldwide, today announced that it has signed on a new representative to further expand the company’s worldwide sales presence in China.  S2C, a provider of advanced SoC design solutions, will be selling IPextreme’s large and growing portfolio of high-value IP originally developed and proven by large semiconductor companies.

“Our portfolio of competitively priced IP, including the ColdFire® 32-bit microprocessor and USB2.0 Hub, are well suited to China’s consumer-oriented SoC market,” said Jerry Ardizzone, vice president of worldwide marketing and sales at IPextreme.  “We selected S2C due to the value their FPGA tools add to the IP integration process as well as their excellent understanding of the Chinese customer landscape.  S2C’s proven track record of selling and implementing quality IP makes them a good fit with IPextreme.”

 “IPextreme’s IP is silicon-proven.  Their ready-for-manufacturing IP goes beyond silicon-verified functional correctness and is ideal for SoC makers seeking high quality and efficient yields for their end applications,” said Toshio Nakama, CEO of S2C.  “We are excited to represent IPextreme and their strong IP portfolio, and hope to play a greater role in accelerating the growth and maturity of China’s SoC design industry.”

“When we heard that the famous ColdFire architecture was available for purchase through IPextreme’s Core Store, it made our decision that much easier,” said Hiroshi Satoh, Chief Technical Officer of IP Square. “In our quest to move from an 8-bit to a 32-bit architecture, Freescale’s V1 ColdFire stood out for us for several reasons besides price. Freescale’s commitment to the ColdFire architecture and IPextreme’s demonstrated technical expertise convinced us we would receive world class support.”

IP Square took advantage of IPextreme’s Core Store which made their IP purchase a hassle-free experience. The Core Store features IP titles available at published prices and can be visited at: www.ip-extreme.com/corestore.

About S2C
S2C lnc. develops and provides FPGA-based electronic system level (ESL) and advanced system-on-chip (SoC) prototyping solutions to accelerate and simplify the integration of embedded systems into chips. S2C products, using innovative TAI IP technology, let designers easily and securely employ IP to quickly assemble SoC prototypes on FPGA and immediately start software development. By partnering with leading IP vendors, S2C provides a broad array of commercial IP in plug-and-play FPGA-based format. S2C's FPGA-based ESL solution enables designers to go directly from architectural specification to FPGA prototype – and reduce the SoC design cycle by up to six months.

About IPextreme Inc.
IPextreme licenses famous semiconductor IP (intellectual property) and methodologies developed by large semiconductor companies to chip designers worldwide. These production-proven IP products serve both broad horizontal markets and specific verticals such as consumer and automotive, and are provided in a process-independent and EDA-neutral format for easy use by the widest range of customers. With a decade of experience in developing, packaging, licensing and supporting IP, IPextreme offers a complete business solution that allows semiconductor companies to strategically leverage their internal IP portfolio and expand overall revenue. The company has offices in Campbell, California; Munich, Germany; and Tokyo, Japan with representatives in China, India, Israel, Korea and Taiwan. For additional information, please visit www.ip-extreme.com.

IPextreme and Core Store are registered trademarks of IPextreme Inc.
All other product or service names are the property of their respective owners. All rights reserved.

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Contacts for IPextreme:
Karen Crannell, IPextreme Inc., 408-540-0096, Karen.Crannell@ip-extreme.com

North America:
Linda Marchant, Cayenne Communication, 919-451-0776,  linda.marchant@cayennecom.com

Annette Bley, Bley PR, +44 (0) 20 7482 4800, annette@annettebleypr.com

Contacts for S2C:

Lawrence Liang, S2C Inc., +86 (21) 6120 2790, sales@s2cinc.com